SOLEAD · Digital agencyQuotation — confidential
Crazy Horse Paris · The Dubai Edition

Digital quotation — landing page, website & campaign pages

In response to your brief: a phased digital scope for the Dubai Edition. Priority one is the pre-launch First Access landing page, followed by the full official website mirroring the Paris digital DNA — including a campaign landing page template your team can duplicate into five languages. Tracking is installed from day one, before any paid traffic.

Phase 1 firstPre-launch landing page
Paris DNANavigation & visual spirit
5 languagesEN · FR · RU · AR · ZH
Mobile-firstDesign & build priority
Fever-readyTicketing routing
Scope overview

Three deliverables, one brand direction

Each phase can be approved independently. Phase 1 goes live before ticketing and before the full website.

Phase 1 · Priority

Pre-launch landing page

Educate the market, promote the launch and capture qualified First Access registrations from social, paid, PR, partners and WhatsApp. Mobile version first.

€1,700excl. VAT
Phase 2

Full official website

English structure first, duplicating and adapting the Crazy Horse Paris navigation style, look and feel for Dubai — with Fever routing, seating map, CMS and the 5-language campaign template.

€7,900excl. VAT
Included in Phase 2

Campaign landing page template

One campaign page template built into the official website CMS, ready to be duplicated and published by your team in each language (EN, FR, RU, AR, ZH) for paid media and lead capture.

€900excl. VAT · in Phase 2
Phase 1 · First priority

The pre-launch First Access landing page

A controlled acquisition page designed to create desire and capture high-quality waitlist data — live before ticketing opens.

✓Hero — Coming Soon + Join First Access CTA, Paris-style black bar & centered logo
✓Education — What is Crazy Horse Paris? / From Paris to Dubai / The Dubai Edition
✓The Show — Totally Crazy DNA, dancers & guest artists (no empty "coming soon")
✓Experiences — Show Access, Dinner & Show, VIP & Crazy Suite, Private Events
✓Gallery — still images + one main video, SEO-ready alt structure
✓First Access form — segmentation fields (interest, timing, country, language), consent copy, CRM handoff
✓Trust — Visit & Location (Zabeel Theater, Palm Jumeirah), FAQ, contact, legal footer
✓Tracking from day one — GA4, GTM, Meta & TikTok pixels, consent banner, event QA
Phase 2

The full official website, Paris DNA adapted for Dubai

English-first build mirroring the Paris navigation behaviour and visual spirit — black announcement bar, centered logo, pink CTA, white mega-menu, line icons, premium spacing — adapted to the Dubai scope and CTA logic (Join First Access → Book Tickets once ticketing opens).

✓Paris-style mega-menu adapted for Dubai, with pre/post-ticketing states
✓Fever ticketing integration — official routing, ticket buttons, tracked outbound conversion handoff
✓Seating map & ticket tiers — dedicated page with categories, tiers and legend, updatable via CMS
✓CMS + CRM integration — pages, fields, forms, media library, approval workflow, CRM connection
✓SEO/GEO-ready structure — metadata, schema, sitemap, canonical rules, hreflang-ready
✓Mobile-first responsive — performance-optimized build with premium animations
The Dubai EditionFrom Paris to Dubai
The ShowDancers & Guest Artists
ExperiencesShow Access · Dinner & Show
Tickets & Packages+ Seating map
VIP & Crazy SuitePrivate hosting
Private EventsEnquiries
Visit & LocationZabeel Theater
Groups & PartnersTrade enquiries
FAQTrust & policies
ContactSegmented routes
Campaign template

One template in the CMS, five languages published by you

The campaign landing page is built as a reusable template inside the official website CMS, following the approved brand direction. Your team duplicates it and publishes one version per language (EN, FR, RU, AR, ZH) for paid media, social campaigns and lead capture — no agency dependency for each new page.

English Français Русский العربية · RTL 中文

The template ships RTL-ready for Arabic with typography QA, localized SEO fields (title, meta, H1), hreflang support, language switcher and per-language lead capture tracking. Client-provided translations are pasted into the duplicated pages by your team.

Tracking & data capture

Installed from day one, before paid traffic

Analytics stack
GA4, Google Tag Manager, Google Search Console, Bing Webmaster Tools, consent banner (consent mode)
Ad pixels
Meta pixel (Facebook + Instagram events), TikTok pixel, Google Ads conversion tags when campaigns start
Core events
first_access_submit vip_enquiry_submit partner_enquiry_submit ticket_click language_switch video_play
Ticketing events
book_ticket_click ticket_platform_outbound package_select seating_map_view fever_link_click
Form data
UTM source/medium/campaign, page language, interest type, preferred timing, country, consent status — pushed to CRM
QA
DebugView, Tag Assistant, Meta Events Manager, TikTok Events Manager, form tests, privacy/consent validation, documentation
◆ Itemized quotation

Investment

Each phase can be engaged independently. Tracking setup is included in Phase 1 and extended in Phases 2 and 3.

Phase 1 · Priority — One-off

Pre-launch landing page

€1,700excl. VAT
AI-operated buildFull single-page build (one URL, anchor navigation), mobile-first, English, following the approved structure and Paris visual DNA.
  • 12 sections implemented: announcement bar, header, hero, From Paris to Dubai + video, What is The Dubai Edition, The Show (Totally Crazy! + 5 experience tiles), Dancers & Guest Artists, Experiences, Gallery, Groups & Partners, First Access form, trust & footer
  • First Access form: 9 fields, interest dropdown (9 options), preferred timing dropdown (5 options), approved consent copy
  • Groups & Partners enquiry with the 7 categories (concierge, DMC, corporate, VIP hosting, private events, brand partnerships, press)
  • CRM handoff: submissions pushed via API/webhook with UTM, language, interest, timing, country and consent status
€1,250excl. VAT
Tracking setup & QAInstalled and validated before any paid traffic.
  • Stack: GA4, Google Tag Manager, consent banner (consent mode), Meta pixel (Facebook + Instagram), TikTok pixel
  • Events wired: first_access_submit, partner_enquiry_submit, video_play, language_switch + UTM capture on all forms
  • QA & documentation: DebugView, Tag Assistant, Meta & TikTok Events Managers, form tests, consent validation, tracking plan delivered
€250excl. VAT
Launch & go-live supportFrom staging to production.
  • Content & asset integration, cross-device QA (mobile first), staging review
  • DNS setup on the agreed subdomain, SSL, go-live and post-launch check
€200excl. VAT
Phase 2 — One-off

Full official website (English)

€7,900excl. VAT
Project managementSingle point of contact from kick-off to acceptance.
  • Kick-off workshop, sitemap & asset checklist validation, sprint planning
  • Weekly follow-up, coordination with your team (assets, Fever, CRM, SEO data)
  • Acceptance/recette management and go-live coordination
€1,500excl. VAT
Design adjustments — no mockups producedThe Paris website serves as the validated design reference: no UX/UI mockups are designed for this project. This envelope covers the graphic adaptation of the Paris DNA to the Dubai scope.
  • Logo adjustments (The Dubai Edition lockup, white/black placements)
  • Image retouching & formatting of the provided assets
  • Selection & adaptation of line icons/pictos (Dubai Edition, seating, booking, mega-menu columns)
  • Minor layout adaptations where the Dubai content differs from Paris
€1,000excl. VAT
AI-operated developmentFull build of the sitemap and functional scope (see page plan), including the front-end implementation of the Paris DNA — black announcement bar, centered logo, pink CTA, line icons, premium spacing.
  • All 10 pages + legal pages, 404, sitemap.xml/robots
  • Mega-menu built in both states + CTA switch Join First Access ↔ Book Tickets as a CMS setting, booking column activation without redevelopment
  • Fever routing: official deep links, tracked outbound clicks (fever_link_click, ticket_platform_outbound, book_ticket_click, package_select), conversion handoff; widget embed if provided
  • Seating map & tiers: CMS-managed module with categories, tiers and legend — updatable by your team, no live prices/availability before approval
  • CMS setup: WordPress custom theme + ACF Pro field architecture, media library, editorial roles & approval workflow
  • CRM integration: First Access, VIP, partner and private-event forms pushed via API/webhook with full attribution
  • SEO/GEO technical: metadata, schema, canonical rules, hreflang-ready structure, Search Console — adapted from your SEMrush keyword data
  • Extended tracking: Phase 1 stack carried over + ticketing events and seating_map_view
€4,000excl. VAT
Campaign landing page templateReusable template inside the website CMS — published per language by your team.
  • 5-language ready: EN, FR, RU, AR (RTL layout + typography QA), ZH
  • Localized SEO fields (title, meta, H1), hreflang, language switcher
  • Lead capture block with per-language conversion tracking
€900excl. VAT
QA, launch & handoverProduction-ready delivery.
  • Cross-browser/device QA, tracking QA, content QA, staging review
  • Go-live, admin training incl. campaign template duplication, documentation handoff
€500excl. VAT
Optional · on demand

Hosting & maintenance

€1,000excl. VAT · 10 h
TMA time credits10 hours of interventions usable as needed — updates, content changes, bug fixing, analytics support.
€1,00010 h · excl. VAT
Managed hosting — Phase 1 landing pageDedicated hosting for the pre-launch landing page (separate entity): performance hosting and SSL.
€50/ month · excl. VAT
Managed hosting — Phase 2 official websiteDedicated hosting for the official website (separate entity): performance hosting and SSL.
€70/ month · excl. VAT
Backups & monitoringAutomated backups and uptime/performance monitoring for the landing page and the official website — available as an additional service.
on request
Security packHardened security layer for both entities: WAF/firewall, malware scanning, brute-force protection, security updates and SSL/headers hardening — available as an additional service.
on request
ACF Pro licenceAdvanced Custom Fields Pro — premium licence powering the CMS field structure (pages, seating map, campaign template). Billed annually.
€49/ year · excl. VAT
Total — Phase 1 + Phase 2 (incl. campaign template)€9,600 excl. VAT
Timeline

Landing page live in days, website in four weeks

Phase 1

Pre-launch landing page

3–4 days from assets

Build + form + tracking, QA and go-live in a matter of days thanks to AI-operated development. Starts upon receipt of brand assets, copy and video.

Phase 2

Full official website

4 weeks

Graphic adjustments, AI-operated development, CMS/CRM integration, Fever routing, QA and launch — can start as soon as Phase 1 is live. The Paris website serves as the design reference.

Add-on

Campaign template

Delivered with the website

Built during the Phase 2 development sprint. Handover includes a short training so your team can duplicate and publish each language page autonomously.

Program — 5 weeks
Week 1
Week 2
Week 3
Week 4
Week 5
Kick-off & assetsBrand assets, copy, access
Phase 1 — Pre-launch LPBuild · form · tracking · QA — 3-4 days
Phase 2 — Design adjustmentsLogo, image retouching, pictos
Phase 2 — AI development10 pages · CMS/CRM · Fever · seating map
Campaign LP template5-language ready, RTL
QA · training · go-liveCross-device, tracking QA, handover
Build sprints Design / QA Inputs & supporting tracks Go-live milestones
Recommendation & dependencies

CMS recommendation & required inputs

CMS recommendation

  • WordPress with a custom theme — the most robust fit for this scope: multilingual-ready (hreflang, language variants), flexible page/field structure, media library and editorial approval workflow. Field architecture powered by ACF Pro (licence €49/year, see hosting & maintenance).
  • CRM integration via API/webhooks for First Access, VIP and partner enquiry forms (final connector confirmed once your CRM is specified).
  • Fever connected through official deep links and tracked outbound clicks; embedded widgets supported if Fever provides them.
  • Seating map built as an updatable CMS module (categories, tiers, legend) — no live prices or availability before approval.

Required inputs from your side

  • Brand assets: logo files, fonts, photo & video library (show, venue, experiences)
  • Approved copy for all pages; human translations for FR/RU/AR/ZH campaign pages
  • SEO/GEO keyword data as discussed — we deliver a SEMrush keyword volume report to adapt titles, metas and H1s
  • Official Fever links, package logic and seating plan when approved
  • CRM access/API documentation; domain & DNS access (dubai.lecrazyhorseparis.com)
  • Legal pages (privacy policy, terms), social accounts, pixel & ad accounts access
Scope control

Assumptions & exclusions

Assumptions

  • The Paris website is the validated design reference — no UX/UI mockups are produced; graphic work is limited to logo adjustments, image retouching and picto selection/adaptation
  • Phase 1 goes live on the agreed subdomain before ticketing opens; CTA logic switches from Join First Access to Book Tickets in Phase 2
  • The campaign landing pages are produced by duplicating the CMS template; publication per language is handled by your team
  • Client-provided human translations; we implement, we do not machine-translate launch pages
  • No ticket pricing, availability, dates or Offer schema published before official approval
  • Content and assets delivered per the agreed schedule; timeline shifts accordingly otherwise

Exclusions (quotable separately)

  • Paid media management and campaign operation
  • Copywriting and professional translation/localization services
  • The 9 additional SEO/GEO landing pages mentioned in the brief — quoted once keyword data is shared
  • E-commerce / Shop module (optional later per the brief)
  • Custom Fever API development beyond official links, widgets and tracked handoff
  • Photo/video production

Ready to open the Dubai stage

We confirm receipt of the brief. Phase 1 can start upon asset delivery — let's align on kick-off, access and the asset checklist.

Schedule a call

Indicative quotation by Solead. All amounts in euros, excluding VAT. Scope per the client brief "CHPD Website Agency Quotation Brief" and the accompanying landing-page structure documents.

Phase 1 · Page plan

Pre-launch landing page — section by section

One single page, one URL, anchor-based navigation. Built mobile-first, in English (language versions are handled later via the Phase 2 campaign template). Every section below is included — nothing else is assumed.

01

Announcement bar

"Crazy Horse Paris: The Dubai Edition — Coming Soon", Groups & Partners link, language switcher placeholder.

02

Header

Centered Crazy Horse Paris logo + The Dubai Edition, pink Join First Access CTA, social icons (Instagram, Meta, TikTok).

03

Hero

Full-screen visual/video, Coming Soon message, Join First Access CTA. White logo placement per the structure document.

04

From Paris to Dubai

75-years heritage narrative + main video block, per the approved copy in the structure document.

05

What is The Dubai Edition?

Education block: Zabeel Theater, Palm Jumeirah positioning, "Let's Be Crazy!" copy, Explore The Show CTA.

06

The Show — Totally Crazy!

Show DNA, visual composition, experience tiles (Crazy Show, Signature, Lounge, Privilège, Suite).

07

Dancers & Guest Artists

Explanation section per brief — no empty "coming soon" label.

08

Experiences

Show Access (90 min), Dinner & Show (180 min), VIP & Crazy Suite (up to 14 guests) — each with Join First Access CTA.

09

Gallery

Still images + one main video, SEO alt-text structure as specified in the brief.

10

Groups & Partners

Enquiry block with the 7 enquiry categories (Hotel Concierge, DMC, Corporate, VIP hosting, Private Events, Brand Partnerships, Press).

11

Join First Access form

9 fields: first/last name, email, phone/WhatsApp, country, preferred language, interest (9-option dropdown), preferred timing (5-option dropdown), consent checkbox with approved copy. Submissions pushed to your CRM.

12

Trust & footer

Visit & Location (Zabeel Theater), FAQ, segmented contact, footer with Coming Soon, legal links (Privacy, Terms) and socials.

Functional clarifications — Phase 1
  • Copy & assets: implemented from your approved structure documents; no copywriting included
  • Form data: pushed to your CRM (API/webhook) with UTM, language, interest, timing, country and consent status attached
  • No pricing, dates or ticket links are published at this stage, per the brief
  • Tracking live before any paid traffic: GA4 + GTM + Meta + TikTok, consent mode, events first_access_submit, partner_enquiry_submit, video_play, language_switch
Phase 2 · Sitemap & functional scope

Full official website — page plan

English-first build, Paris-style mega-menu with two states: pre-ticketing (Join First Access) and post-ticketing (Book Tickets + Booking column activated). Pages below are the complete deliverable.

01

Home

Hero, education highlights, experiences, gallery teaser, First Access / Book Tickets CTA per state.

02

The Dubai Edition

From Paris to Dubai · What is Crazy Horse Paris? · Designed for Dubai · Crazy News.

03

The Show

The Show (Totally Crazy!) · Dancers & Guest Artists · Gallery.

04

Experiences

Show Access · Dinner & Show · VIP & Crazy Suite — each with its booking route.

05

Booking (post-ticketing)

Tickets & Packages with approved package logic · Seating map & tiers · Book Tickets (Fever handoff).

06

VIP & Private

VIP & Crazy Suite (up to 14 guests) · Private Events with enquiry form.

07

Groups & Partners

Segmented enquiry routes: concierge, DMC/travel trade, corporate, VIP hosting, press.

08

Visit

Visit & Location (Zabeel Theater, Palm Jumeirah) · FAQ · Contact with segmented routing.

09

Campaign LP template

Reusable CMS template, 5-language ready (EN/FR/RU/AR-RTL/ZH), duplicated and published by your team.

10

System pages

Privacy Policy · Terms · 404 · sitemap.xml & robots — SEO/GEO-ready technical structure.

Functional clarifications — Phase 2
  • Fever integration = official deep links, tracked outbound clicks (fever_link_click, ticket_platform_outbound) and conversion handoff; embedded widget if Fever provides one. No custom Fever API development.
  • Seating map = CMS-managed visual with categories, tiers and legend, updatable by your team. No live availability or pricing displayed before approval.
  • CRM integration = all form submissions (First Access, VIP, partners, private events) pushed via API/webhook with full attribution data. Connector confirmed once your CRM is specified.
  • SEO/GEO = technical implementation (metadata, schema, hreflang-ready, canonical rules, sitemap, Search Console) adapted from your SEMrush keyword data. Content production excluded.
  • CTA states = Join First Access ↔ Book Tickets switch is a CMS setting; the booking column activates without redevelopment.
  • Content & translations = provided by your side; we implement. Human localization only, per the brief.